Couple of days back, Times of India carried an article on Mr. Amitabh Bachchan's letter to his granddaughters
The letter was articulate and hit all the right notes.It had the right message for young women to be independent and strong.Very inspirational to the young women folk
There was a lot of appreciation initially on such a thoughtful letter across all platforms(social/print).
Why did this effort backfire in the subsequent days?
1)How and why does a private letter to his granddaughters go public?
2)Why pen a letter on women empowerment so close to the release of the movie "Pink"
Pink is a very thoughtful and sensitive movie wherein Mr.Bachchan is the main protagonist.
My take on it is simple...
Mr.Bachchan is a BRAND and not just a person anymore
He is selling his product and used his image to market the film through a letter
If the message has a positive influence across pan India and manages to sell his movie....Look at it as a win win situation
No one took offence when Nike came out with the "Da Da Ding" anthem on women sport stars and claimed it was a path breaking message celebrating women in sports ...True that but dont forget they were also merchandising their Nike gear in all those ads.
https://www.youtube.com/watch?v=1UvPZ8fD4B8
So nothing in life comes free...Everything comes with a price...Buy it if you like it or just window shop and enjoy!
The letter was articulate and hit all the right notes.It had the right message for young women to be independent and strong.Very inspirational to the young women folk
There was a lot of appreciation initially on such a thoughtful letter across all platforms(social/print).
Why did this effort backfire in the subsequent days?
1)How and why does a private letter to his granddaughters go public?
2)Why pen a letter on women empowerment so close to the release of the movie "Pink"
Pink is a very thoughtful and sensitive movie wherein Mr.Bachchan is the main protagonist.
My take on it is simple...
Mr.Bachchan is a BRAND and not just a person anymore
He is selling his product and used his image to market the film through a letter
If the message has a positive influence across pan India and manages to sell his movie....Look at it as a win win situation
No one took offence when Nike came out with the "Da Da Ding" anthem on women sport stars and claimed it was a path breaking message celebrating women in sports ...True that but dont forget they were also merchandising their Nike gear in all those ads.
https://www.youtube.com/watch?v=1UvPZ8fD4B8
So nothing in life comes free...Everything comes with a price...Buy it if you like it or just window shop and enjoy!
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